Market research agency that's been helping hospitality, leisure and retail businesses understand their customers better for over 25 years.

2026

© Plain Insight. All rights reserved.

Market research agency that's been helping hospitality, leisure and retail businesses understand their customers better for over 25 years.

2026

© Plain Insight. All rights reserved.

Market research agency that's been helping hospitality, leisure and retail businesses understand their customers better for over 25 years.

2026

© Plain Insight. All rights reserved.

New

Introducing AI-powered insights

Turn guest feedback into clear actions your team will actually use.

Smarter surveys that adapt to each guest. Weekly summaries that tell your managers exactly what needs attention. No spreadsheets, no dashboards, no guesswork.

Rated 5 stars by 100+ VENUEs

How it works

A smarter way to collect feedback, and actually use it.

We build your survey for you.

We build your survey for you.

We build your survey for you.

Guests answer fewer, smarter questions.

Guests answer fewer, smarter questions.

Guests answer fewer, smarter questions.

You get clear, plain-English actions.

You get clear, plain-English actions.

You get clear, plain-English actions.

You’re already juggling staffing, service, costs, and customer expectations. The last thing you should be doing is building surveys or decoding spreadsheets.

You don’t have time for that, and you shouldn’t need to. With Plain Insight, you get the answers without the admin.

We handle the surveys, the analysis, and the insight - so your managers immediately know what needs attention and what’s working well.

You’re already juggling staffing, service, costs, and customer expectations. The last thing you should be doing is building surveys or decoding spreadsheets.

You don’t have time for that, and you shouldn’t need to. With Active Insight, you get the answers without the admin.

We handle the surveys, the analysis, and the insight - so your managers immediately know what needs attention and what’s working well.

You’re already juggling staffing, service, costs, and customer expectations. The last thing you should be doing is building surveys or decoding spreadsheets.

You don’t have time for that, and you shouldn’t need to. With Plain Insight, you get the answers without the admin.

We handle the surveys, the analysis, and the insight - so your managers immediately know what needs attention and what’s working well.

See how it works

See how it works

Check out the interactive demo below.

Trusted by leading venues

What you get with Plain Insight

Not just data. Clear answers every week.

Not just data. Clear answers every week.

Data you can actually trust.

Our system automatically checks whether comments and scores align - catching mistakes and contradictions before they skew your results.

Data you can actually trust.

Our system automatically checks whether comments and scores align - catching mistakes and contradictions before they skew your results.

Data you can actually trust.

Our system automatically checks whether comments and scores align - catching mistakes and contradictions before they skew your results.

Instant Alerts & Quick Wins

  • Broken lights

  • Slow service

  • Cleanliness

  • Staff

  • Customer service

  • Good fit

  • Good fit

Instant Alerts & Quick Wins

  • Broken lights

  • Slow service

  • Cleanliness

  • Staff

  • Customer service

  • Good fit

  • Good fit

Instant Alerts & Quick Wins

  • Broken lights

  • Slow service

  • Cleanliness

  • Staff

  • Customer service

  • Good fit

  • Good fit

Probing where it matters most.

If someone mentions an issue, Plain Insight asks just one extra follow-up - giving you the “what” and “why” behind every score.

Probing where it matters most.

If someone mentions an issue, Plain Insight asks just one extra follow-up - giving you the “what” and “why” behind every score.

Probing where it matters most.

If someone mentions an issue, Plain Insight asks just one extra follow-up - giving you the “what” and “why” behind every score.

We’re rated Top #1 Worldwide Provider

Top #1 Worldwide Provider

Why customers choose us

Here’s what people are saying about our Plain Inisight.

Jan, 2026

"First Monday report came through and my manager actually read it. That's never happened before. Usually these things just sit in someone's inbox."

Operations Manager

Pub group

Jan, 2026

"First Monday report came through and my manager actually read it. That's never happened before. Usually these things just sit in someone's inbox."

Operations Manager

Pub group

Jan, 2026

"First Monday report came through and my manager actually read it. That's never happened before. Usually these things just sit in someone's inbox."

Operations Manager

Pub group

Aug, 2025

"Had a guest mention a wobbly table in their feedback. Thought that was oddly specific until I realised the survey had actually asked them about it. Turns out three others mentioned it too. Fixed it that afternoon."

General Manager

The Coach & Horses

Aug, 2025

"Had a guest mention a wobbly table in their feedback. Thought that was oddly specific until I realised the survey had actually asked them about it. Turns out three others mentioned it too. Fixed it that afternoon."

General Manager

The Coach & Horses

Aug, 2025

"Had a guest mention a wobbly table in their feedback. Thought that was oddly specific until I realised the survey had actually asked them about it. Turns out three others mentioned it too. Fixed it that afternoon."

General Manager

The Coach & Horses

Jul, 2025

"I used to spend Friday mornings pulling data into spreadsheets. Now I just check my phone on the way in. It's not glamorous but I've got my Fridays back."

Area Manager

Boutique hotel chain

Jul, 2025

"I used to spend Friday mornings pulling data into spreadsheets. Now I just check my phone on the way in. It's not glamorous but I've got my Fridays back."

Area Manager

Boutique hotel chain

Jul, 2025

"I used to spend Friday mornings pulling data into spreadsheets. Now I just check my phone on the way in. It's not glamorous but I've got my Fridays back."

Area Manager

Boutique hotel chain

Feb, 2024

"Soap in the loos. That was our first alert. Bit embarrassing honestly, but better we heard it from this than on TripAdvisor."

Owner

Independent brasserie

Feb, 2024

"Soap in the loos. That was our first alert. Bit embarrassing honestly, but better we heard it from this than on TripAdvisor."

Owner

Independent brasserie

Feb, 2024

"Soap in the loos. That was our first alert. Bit embarrassing honestly, but better we heard it from this than on TripAdvisor."

Owner

Independent brasserie

Apr, 2024

"We've tried three different survey platforms. This is the first one where the team actually does something with the results instead of just nodding at the numbers."

Head of Guest Experience

Catering company

Apr, 2024

"We've tried three different survey platforms. This is the first one where the team actually does something with the results instead of just nodding at the numbers."

Head of Guest Experience

Catering company

Apr, 2024

"We've tried three different survey platforms. This is the first one where the team actually does something with the results instead of just nodding at the numbers."

Head of Guest Experience

Catering company

Pricing and plans

Straightforward pricing. Only pay per location.

Monthly

Annually

Essentials

£

50

/ month per location

For single sites or small groups

AI Powered Online Survey Tool

Unlimited Responses

Insights pushed to inbox

24/7 Support

Multi-site

£

65

/ month per location

For operators with 10+ locations

Everything in Essentials

Reporting dashboard

Export and download data options

Recommended

Enterprise

Flexible

For chains with custom needs

Everything in Multi-site

Custom survey themes

Survey prize draws

CRM integrations

Data API Access

Dedicated account manager

Quarterly management report

Pricing and plans

Straightforward pricing. Only pay per location.

Monthly

Annually

Essentials

£

50

/ month per location

For single sites or small groups

AI Powered Online Survey Tool

Unlimited Responses

Insights pushed to inbox

24/7 Support

Multi-site

£

65

/ month per location

For operators with 10+ locations

Everything in Essentials

Reporting dashboard

Export and download data options

Recommended

Enterprise

Flexible

For chains with custom needs

Everything in Multi-site

Custom survey themes

Survey prize draws

CRM integrations

Data API Access

Dedicated account manager

Quarterly management report

Pricing and plans

Straightforward pricing. Only pay per location.

Monthly

Annually

Essentials

£

50

/ month per location

For single sites or small groups

AI Powered Online Survey Tool

Unlimited Responses

Insights pushed to inbox

24/7 Support

Multi-site

£

65

/ month per location

For operators with 10+ locations

Everything in Essentials

Reporting dashboard

Export and download data options

Recommended

Enterprise

Flexible

For chains with custom needs

Everything in Multi-site

Custom survey themes

Survey prize draws

CRM integrations

Data API Access

Dedicated account manager

Quarterly management report

See what your guests are really thinking

Book a 15-minute demo and we'll show you how it works for your venue.

Frequently asked questions

How is this different from SurveyMonkey or Typeform?

Those tools let you build surveys. We build them for you. More importantly, we don't just collect responses and leave you with a spreadsheet. We read every comment, spot the patterns, and tell you what actually needs fixing. You get a weekly summary in plain English, not a dashboard you'll never log into.

We already have a feedback system. Why switch?

Do guests know it's an AI survey?

What if we've been tracking scores for years? Will we lose that historical comparison?

How long does setup take?

What's the minimum number of sites?

How is this different from SurveyMonkey or Typeform?

Those tools let you build surveys. We build them for you. More importantly, we don't just collect responses and leave you with a spreadsheet. We read every comment, spot the patterns, and tell you what actually needs fixing. You get a weekly summary in plain English, not a dashboard you'll never log into.

We already have a feedback system. Why switch?

Do guests know it's an AI survey?

What if we've been tracking scores for years? Will we lose that historical comparison?

How long does setup take?

What's the minimum number of sites?

How is this different from SurveyMonkey or Typeform?

Those tools let you build surveys. We build them for you. More importantly, we don't just collect responses and leave you with a spreadsheet. We read every comment, spot the patterns, and tell you what actually needs fixing. You get a weekly summary in plain English, not a dashboard you'll never log into.

We already have a feedback system. Why switch?

Do guests know it's an AI survey?

What if we've been tracking scores for years? Will we lose that historical comparison?

How long does setup take?

What's the minimum number of sites?

Book a live demo

We are committed to delivering the best service, feel free to reach out to us for info and enquiries.

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